Italian Spumoni by Chef Nash D'Amico.: Melissa PhillipMarcelo Kreindel, owner of Trentino Gelato, has worked with many passionate Houston chefs by creating gelato and sorbet to their specifications for their restaurants. His 5-year-old business — known for making the richest, silkiest, freshest frozen treats — is a favorite among local chefs looking for local gelato made with top notch ingredients.
Now Kreindel is returning that affection by giving a delicious shout-out to some of his favorite chefs. Trentino Chef Series Gelato offers pints of chef-inspired flavors bearing the likeness of Houston’s best cooking talents. The new line of gelato includes flavors inspired by Monica Pope (t’afia), Robert Del Grande (RDG + Bar Annie, Ava Brasserie, Pizzeria Alto), Anita Jaisinghani (Indika, Pondicheri), Ryan Pera (Revival Market), Nash D’Amico (D’Amico’s Italian Market Café) and Jonathon Jones (Beaver’s, El Xuco Xicana), all of whom have lent their names to Trentino’s new venture.
This week pints of gelato labeled with drawings of the chefs (each chef approved of his or her flavor and helped develop the flavor profile) will be available at Central Market to be followed next week by Whole Foods. Revival Market in the Heights will begin carrying it as soon as it gets inventory.
Trentino Gelato chefs |
| Monica Pope — Mascarpone with Berries: Rich mascarpone studded with raspberries, blackberries, strawberries and blueberries. |
| Robert Del Grande — Sundae Sermon No. 1: Chocolate and coffee with smoked almonds. |
| Jonathan Jones — Peanut Butter Chipotle: Nutty peanut butter with a smoky chile kick. |
| Anita Jaisinghani — Saffron Spice: Saffron base with the perfumed flavors of cardamom, fennel seeds and rose water. |
| Nash D’Amico — Italian Spumoni: a combination of chocolate, house-cured cherry and Sicilian pistachio. |
| Ryan Pera — Sorghum Sea Salt: Salty, sweet and crunchy with a ribbon of local sorghum syrup. |
| Marcelo Kreindel — Almond Fig: Lush fig and ground roasted almonds. |
“He’s always done a great job, so when he approached me on it, it was a no-brainer,” said Pera, whose flavor is Sorghum Sea Salt — a vanilla gelato swirled with a ribbon of bold sorghum syrup from Yoakum and grains of sea salt from Galveston Island. The flavor perfectly captures Revival’s mission of showcasing local ingredients, purveyors and food artisans, Pera said.
Pope, who Kreindel says was among his first big supporters, echoed Pera’s sentiments, saying she agreed to do the project to help someone with a good reputation among local chefs. “He supports us and we support him; it’s simple,” she said. “It doesn’t just promote local chefs, it’s about local ingredients and local concepts. And it’s fun. It’s fun to see my ice cream in the store. It’s not an ego thing, it’s more like me getting behind him.”
Pope, whose flavor is mascarpone gelato with seasonal berries, will be sample scooping with Kreindel on Aug. 27 from 2 to 4 p.m. at Whole Foods Montrose. The pints have a suggested retail price between $7.50 and $7.99.
Kreindel said he’s had the idea for local chef-inspired flavors since he opened his small gelato operation in 2006. “But we weren’t ready. Now we think it’s the moment to make it happen,” said the 36-year-old Argentinean who gave up a career in software management information systems to launch his gelato company. He began small-batch scooping at Pope’s farmers market in Midtown and then attracting chef clients and staking out retail sales at Spec’s, Whole Foods, Central Market, Phoenicia Deli and Rice Epicurean.
If the current chef flavors become popular with customers, Kreindel said he may launch a second round of flavors with the existing chefs and/or add other Houston chefs to the collection. He also hopes that other Texas cities might be interested in a chef series of gelato; and perhaps other big cities in the country. Kreindel said he’d be happy to make them.
Phil Myers, Central Market general manager, is impressed by the range of flavors and the stark, black-and-white packaging (drawings were done by Emily Grenader). “It’s absolutely unique, especially with the chef’s portraits,” he said. “They’re all different and as unique as each chef is.”
At the moment there’s no compensation for the participating chefs, Kreindel said. “Without their help it would be impossible for me to do it,” he added.
But Pope said it’s not about making a profit. “That’s not a concern for any of us,” she said. “When he came to me with this it was, ‘whatever you need.’ ”
That camaraderie is what makes the local food scene special, Kreindel said. And it’s why he created the series with some of his favorite clients and friends.
Plus, Kreindel added, gelato is special — so special he added his own flavor to the Chef’s Series: almond fig.
“It’s not something you have to have to live, but it’s something that will make you happy,” he said. “I like that.”
Gelato tasting
Chef Monica Pope will be sample scooping with Trentino Chef Series Gelato creator Marcelo Kreindel.
When: 2 to 4 p.m. Saturday, Aug. 27
Where: Whole Foods Montrose.
Price: $7.99 per pint.
I loooove this! I love Trentino and really like the owner as well. Go SLGT, go Houston!
With that price, in this economy, he won't be selling the gelato for very long. Research. Research. Research.
Actually, I don't think they will do too bad. Here's my math. Approximately 5,000,000 people in Houston metro, times say 1% of the population who would be interested is roughly 50,000 people. I'm guessing I might splurge on an overpriced, but delicious gelato pint about 4 times a year, and presumably the rest of the target group might do more or less frequent than that (note: we have some wealthy folks here in Houston, if you haven't noticed). So, 50,000 ppl times 4 pints a year, times $8 equals $1,600,000 in gross sales. For a specialty manufacturer of a luxury good, that isn't bad money. And that's just Houston metro. If you haven't had real gelato, I'd urge you to try it. Generally made with heavy cream, gelato's not terribly "healthy", so it shouldn't replace low-fat ice-cream, and my guess is they don't intend it to.
What a great idea!!! I love Trentino Gelato and for sure I will try all the amazing new flavors.
wow, $7.99 a pint?
oh, and could they have not picked a more grotesque looking container?
who's in charge of marketing this product?
I'll just wait for Blue Bell to go on sale at Kroger for $3.99 a half gallon.
Whatever! I have had the gelato at all those places and it pales to that of Gelato Blu on Memorial - theirs is homemade from the freshest ingredients and according to traditional italian methods.
These gelato flavors sound really good, but I have to agree with some other posts that $7.99 a pint seems steep.
Awesome! $7.99 is not bad at all for this kind of treat! I have tried Trentino Gelato in so many different places around Houston and has always been delicious! Way to go guys from Trentino!
If any of you get 2 scoops at Ben & Jerry's on Kirby, that costs about $6. Those flavors sound divine! I'll be one of the chumps trying them.
Great deal for what you get. Not expensive at all. Can't wait to try all the great flavors.
Real Gelato is more expensive to make than ice cream, it should cost more. Ever read the ingredients on a pint of Blue Bell? You get what you pay for.
nice.. yet Gelato Blu is hands down superior. It's a more flavorful, fresher gelato, made with better ingredients using true Italian "warm-technique" methods. I think Alison must give Gelato Blu a fair shot at "the best" Chuck Irwin trained as a maestro d'gelato for one year in Sienna prior to opening the fantastic Gelato Blu.
This is a great article about how for the first time in US, and in Houston, a chef-inspired line of gelato hits the stores!! This is not about subjective opinions about price and envy people. This is fun and show how the food community can work together, adding value to the dessert offerings and encourage the local and handcrafted consume of food.
If you haven't had Trentino gelato you are in for a delicious treat! I've watched the co. grow since it started and am honored to have been in the kitchen w/ Marcelo to watch him work and taste a super fresh batch of creamy gelato magnificence. Go out and getcha some! So many flavors...must try all...btw gelato is much better for you than ice cream :)
Oof...$8 a pint and for those flavors...
The only ones I'd consider eating are the first two - Marscapone w/ Berries and Sundae Sermon.
I love Blue Bell but it does not compare to gelato.
Half a scoop of gelato is 2 euro in Rome.
$8 is a great deal for a pint. I will definitely try them.
Seeing as how a pint of Jeni's ice cream here in the midwest costs a whopping $12.95, these seem both delicious and BARGAIN-PRICED! Can't wait to try them as soon as we get to Houston!
We went to Central Market to buy them and there were $6.99 a pint (same price at Wholefoods - Montrose and Bellaire). We got one of each flavor for a dinner party and our guests were amazed by the freshness and flavor. Congratulations Trentino Gelato for this wonderful idea and your constant quality products.
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