Inspiration included at Revival Market

    Click above for a photo tour of Revival MarketClick above for a photo tour of Revival Market

    In my fantasy world, I could afford to shop at Revival Market every day. The handsome specialty butcher and grocer on a corner of Heights Boulevard is stocked with so many intelligently chosen, passionately made foodstuffs — many of them local or regional — that the shelves and counters and cold boxes and salumi curing case are as seductive as a high-end jewelry store might be to a woman with different priorities.

    The reality, for me and most people of my acquaintance, is that Revival Market is more of a thrilling splurge. It’s the kind of treasure-house where I count the inspiration it provides me, in my cooking and eating life, as part of the final tab.

    Revival Mangalitsa Dog and heirloom bean salad. Photo by Alison CookRevival Mangalitsa Dog and heirloom bean salad. Photo by Alison CookThe casual, self-serve cafe component of the market is the staging area where I plot my purchases, swapping greetings and cooking tips with the local foodigentsia who school through like hungry fish. On any given day you might spy David Leftwich, the inspired home cook whose all-local exploits are the stuff of local Twitter legend; or David Theis, who writes the “Digest This” column on the Houston Entree website; or Dr. Cathi Walsh, the woman famous for dining out no fewer than 33 times during Houston Restaurant Month.

    They’re all there to partake of thoughtful short-order fare from market proprietor Morgan Weber and his partner, chef Ryan Pera, who made his local mark at 17 restaurant and Robert del Grande’s the Grove. The blackboard menu is small and responsive to the season, and it offers an appealing way to sample some of the market’s carefully made and curated products.

    Nowhere else in the city does a grilled cheese sandwich taste as important — nay, as magnificent — as the specimen here, housed on buttery toasted slabs of Slow Dough bakery’s seeded Harvest Sourdough and oozing lava streams of a Texas-made Colby from Sand Creek, as fragrant and faintly barnyard-y as the haughtiest European Gruyere. With a slice of Revival Market’s house-cured country ham tucked in as an extra, like dense and salty pink satin, the $11.50 price tag loses its terrors — for me, anyway.

    I figure I’m paying for the indelible taste memory and the added pleasure of one of the market’s thoughtful side dishes in the bargain. The heirloom bean salad, perhaps, a tumble of cannellini and ayacote morados from the brilliant purveyor Rancho Gordo Beans out of Napa. Texas olive oil binds the flavors, smoked paprika adds a warm reddish tinge, and fresh herbs in season (tarragon and parsley of late) contribute an edgy twinge.

    The brisk red and green cabbage slaw is another home run, ­sparked with just enough tart ginger-lime dressing and an invigorating kick of cilantro and pungent rau ram, bias-cut into elegantly thin slivers. So striking and Houston-friendly is this slaw that it sent me home raring to experiment with cabbages and condiments and handfuls of Vietnamese herbs.

    That’s my fondest takeaway from Revival Market: the ideas, the sense of what is possible in our particular corner of the world. Only a couple of years ago, the notion that a Gulf Coast heritage pig rancher could produce fat, sassy hot dogs from Mangalitsa hogs seemed like a pipe dream. Now, Revival Market storekeeper Morgan Weber is doing just that at his Yoakum ranch, with Pera and his lieutenant Adam Garcia to grind and season and smoke the sausages and turn them out in chewy Slow Dough pretzel buns as Hot Dogs of the Gods.

    Well, that’s my name for the hot dogs served by Revival Market, anyway. They are so mighty, I like to share one with a friend by cutting it in half, the better to ooh and ah in admiration as the nuances sink in: the subliminal pop of the whole seeds in the housemade mustard; the juiciness and spice of the dog itself; the nip of house-made green tomato relish and the mysterious textures of the chicharrones on top, flash-fried from the belly fat of those Mangalitsa pigs.

    Feel like just a salad? Pera and company produce such elegant seasonal plates as baby romaine studded with the juiciest hunks of Texas free-range chicken, a confetti of grated raw butternut squash and a half-hidden prize of dehydrated winter strawberry slices, all discreetly dressed. Pure and well-nigh perfect.

    Soup connoisseurs might choose from oxtail with winter greens or a gorgeous bowl of smoked-turkey udon, the fat, slippery noodles cushioning a soft-boiled farm egg and a raft of winter root vegetables: radish and carrot jumped up with bitter greens and turkey-skin cracklings. The udon’s hot-and-sour broth fell just short of brilliance, tasting too salty for comfort. With a bit of adjustment, the dish would be a Houston classic.

    If you fell in love with Revival Market’s BLTs at the City Hall Farmers Market, fear not: they are a staple of the brief menu here. You must request to have your Slow Dough sourdough toasted (do so; it’s worth it in the textural department), and the winter tomatoes here are no better than they are anywhere else, I am sorry to say. But the sandwich still grabs with its thick, meaty bacon rashers from those pampered South Texas hogs; and the peppery snap of arugula leaves against an herbal green mayonnaise give the sandwich a distinct personality. I can’t wait to eat it when tomatoes come back into season. (In the meantime, why not roast and/or slow-smoke some Romas, guys?)

    To drink, there are draw-them-and-ice-them yourself iced and herbal teas, a house lemonade and a spectacular panoply of coffee drinks. The coffees are all from local roasters, lovingly prepared, and the flat whites, cortados and espressos are in the top rank of local coffee drinks.

    Indeed, it’s a dream to start out a morning with a coffee here, accessorized with one of the terrific meat-market breakfast tacos that Pera and company assemble out of the day’s most promising meat trimmings, judiciously simmered with chiles and spices. For the money, a coffee drink and a taco are a sort of gateway drug to the joys of Revival.

    "Home-made" oreo cookie by Rebecca Masson. Photo by Alison Cook"Home-made" oreo cookie by Rebecca Masson. Photo by Alison CookSo are the sweets from freelance pastry chef and consultant Rebecca Masson, whose cookies and tarts and cupcakes inhabit a case at the market’s far end. Her “home-made” oreo cookies are beguiling things, a fluff of white frosting sandwiched between two deep-dark cookie layers that finish with a bite of salt. (That complicating salt content, to my mind, is often the secret of successful baked goods.)

    I’m still thinking about the crackly wholemeal-type base of Masson’s chocolate-dipped Hobnob cookies; and the Moroccan complications of her gorgeous Ras al Hanout macaron, its pale semi-gloss surface dusted with tiny pinpoints of edible glitter.

    Thinking, as it happens, is part and parcel of the Revival Market experience. I return home bearing house-cured meats sliced wafer-thin and painstakingly packaged, a couple of dollars’ worth of ingeniously spiced coppa or mortadella destined for a midnight snack, a pizza topping, a home-made slider slapped together with a Slow-Dough pretzel roll from the bakery case, with a condiment from my own arsenal.

    I marvel over the rich, bloomy meadow taste of the whole milk I’ve purchased from Way Back When Dairy. I contemplate our wealth of winter strawberries under the influence of buttermilk and Waterloo Texas Gin in a pint of ice cream from local producers Fat Cat Creamery. I may have never cared about strawberry ice cream, but I care about this one.

    Then I start dreaming about ways to use the extraordinary (and oh so Texan) Sorghum Finishing Vinegar barrelled and bottled by the Revival team. It is full and dark and sweet and sour and the tiniest bit savory underneath. A miracle in a spoon.

    I can imagine this remarkable vinegar on vanilla ice cream. In a cocktail. Electrifying a sauce or a dressing at the last minute. I go home with a big bottleful that cost me $26.95. But like so much about Revival Market, the rewards are priceless.

    Revival Market
    ΩΩ
    550 Heights Boulevard
    713-880-8463

    Key
    Ω a good restaurant that we recommend.
    ΩΩ very good; one of the best restaurants of its kind.
    ΩΩΩ excellent; one of the best restaurants in the city.
    ΩΩΩΩ superlative; can hold its own on a national stage.

    Comments

    Pistolpete Thu, 03/01/2012 - 2:17pm

    Need me some Whine & Dine.

    Jodie Thu, 03/01/2012 - 2:23pm

    " ... as seductive as a high-end jewelry store might be to a woman with different priorities." LOL. Your review describes my feeling exactly. I was emotional over their stocking of Ranch Gordo beans (Ryan Pera's heirloom bean soup is a revelation) and so many other things that makes people who care about food, very happy indeed.
    I love Revival for so many reasons and yes, I spend money there that some friends might allocate toward fancy shoes but I am not sorry. I couldn't agree more about the hot dog and wonderful description of Becky Masson's "oreo" as well - it is my current favorite of her wonderous delights. We are so fortunate to have Revival Market here in the Heights. Great review.

    Eric Thu, 03/01/2012 - 5:05pm

    I almost completely agree... As a heights resident and revival regular I would add..

    Outstanding menu that represents value when factoring in the sourced ingredients (no need to consider inspiration $). Coffee and coffee bar staff are first rate for this market segment. "Raw goods" market offerings are quality and price is comparable to the other retail offerings sourced from organic/sustainable/local growers.

    Market staff needs serious improvement for serving as an "up market", local and intelligent grocer. Attention needs to be paid to warmth and helpfullness with a touch of salesmanship when directly solicited. Prepared foods need a re-evaluation of portion size and cost, particularly when produced from "end cuts" and market leftovers.

    I feel fortunate to have a business like this nearby. I hope they continue to build on what they have and focus on improving hospitality and service. If they want my business more than once a week please develop some prepared foods that acknowledge that most people cook for more than 1 and acknowledge in the price that I am handling some of the preparation and all of the service. Near restaurant prices for batch prepared items is unacceptable....

    ALG Fri, 03/02/2012 - 11:22am

    While I wholeheartedly agree with the review, I also have to throw in that they are also REALLY nice people who value a satisfied customer. It is refreshing to chat with the guy who just raised and butchered your dinner. To me that is the icing on an already delicious cupcake.

    Frank M Sat, 03/03/2012 - 7:57am

    And...you can get confituras' jams and jellies, made my my friend Stef here in Austin-they currently have her milk jam, which is awesome!!

    Mr. Bill Tue, 03/06/2012 - 9:44am

    I must say it looks to be a hyped-up market with an EXTREME marketing flare that has wooed Ms. Cook and few of the locals in the Heights, which is easy to do. But before I brand it with my skepticism based on the review, I must give it a try and see exactly what seems to impress the impressionable.

    An $11.50 grilled cheese better do more that just make my taste-buds tingle and my wallet slimmer; I'm talking "earth-shattering" orgasmic movements. AS for their "meat products," local pigs are abundant in our other Houston markets, and if you're willing to drive to Brookshire, you can get pork that oinked last night.

    When will we learn that "marketing" can turn a sow's ear into silk??

    The "local" scream that we hear so often is camouflage for poor quality products raised "close to home" in efforts to pull our "local" farmers (more like gardeners) from the doldrums of mediocrity to the lime-light of demand. Yes, buy local IF the products are equal to or superior, but why pay more for inferior products if superior goods are available from neighboring states.

    Oh well....

    MeatJelly Wed, 04/04/2012 - 4:15pm

    Sorry Mr. Bill, you sure have no idea what you are talking about, I believe that's called being ignorant. I'm sure you're not to blame, you simply never learned how to actually verify things before making wildly inaccurate statements.

    The pork that is sold at that place in Brookshire is NOT superior, and very often not locally raised, but simply cut up there. It's the same old grocery store pork. Revival Market uses far superior pork and they raise and butcher it themselves. You are comparing apples to mufflers. Their $11.50 ham and grilled cheese sandwich is not much different in price to entree's at many places around town, and national chains which use far inferior ingredients, so let's not harp on that amount, when you are getting far more for your $ in return.

    So if your ears are mistakenly hearing some local "scream" that you are so ignorant about, you should get them cleaned and search out what is really happening around town, not just what chains and major "food"service companies are pushing.

    Bill in Houston Tue, 03/06/2012 - 10:00am

    Sorry, but a slice of ham in the grilled cheese means it IS NOT a grilled cheese. It is a grilled sandwich. Also, for 11.50 they'd better come outside and wash my car for making the trip.

    M Canfield Tue, 03/06/2012 - 4:11pm

    I agree with almost everything you said, only disagreeing with the final "two omega" review. I would say a "three omega" at least!!

    I absolutely love this place and everything it has to offer in the way of the food and service quality. There is absolutely nothing like it in this city or any other I have been to. The genuine passion that they put into it simply blows me away.

    I will also say that every meat item I have ever purchased there .... after cooking it I have said that it is probably the best example of it I have ever tasted.

    Oh, and to MR. BILL TUE .... why not withhold your comments until you actually go in and try to place. You have just put your foot in your mouth .... this place has NOTHING to do with marketing and EVERYTHING to do with quality and genuine passion about local foods. You sound like an idiot, sorry.

    Occupy my Desk Wed, 03/07/2012 - 11:19am

    Ah, so this is how the 1% shop...

    torgotom Wed, 04/04/2012 - 9:30am

    My income is too low to drop $12 on even a swell small sandwich, but as long as I can still get a loaf of Slow Dough bread for $4 -same price as a Kroger loaf!!?? - count me as a regular. The prices are a bit high - Katz coffe, which is normally $12 a pound even at central market, goes for $14 here. But that is fine and fair - that's barely 10% higher, and you are spending less time trying to park, or trying to navigate the store. Consider it a "quality" tax.

    sarahsewcrafty Wed, 04/04/2012 - 9:23pm

    I love this place! The cafe is good, but we mainly come for the good groceries. We live down the street and shop here for meat about once a week to once every two weeks.

    Though it is more expensive than Kroger or Randalls, the quality is much, much better - we have learned to buy the basics elsewhere and shop here for the good stuff. If you budget it right, the cost averages out - last time I went in I bought about $60 worth of chicken, pork and beef plus a few veggies I couldn't pass up. This made us (a family of two) three dinners and about three lunches lunches (leftovers FTW!), so about $5 per person, per meal (plus the basics from Kroger that we keep stocked - veggies and such). Not too shabby!

    Also, the people have been super nice every time we have came in - the gentleman with the mustache in the top photo even helped my husband get a good, but less costly cut of steak last time we went in - very helpful!

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