One way to describe Blue Bell’s new frozen flavor is that it’s not your grandfather’s lemon ice cream. Think of Lemon Bliss, a new flavor launched this month, as a lemon with a twist.
“This is not your average lemon ice cream,” Carl Breed, director of marketing, said of the lemon ice cream studded with vanilla cream-filled cookies.
The Brenham company got the idea for its new flavor from a friend of a Blue Bell employee who enjoys his lemon ice cream by adding cookies. So a sample was made and tested.
“Combining cookies with lemon ice cream may not seem like a natural blend, but once our panel tasted this combination we knew we had to produce the flavor in a half gallon for our fans to enjoy,” Breed said.
Lemon Bliss is a limited edition flavor. It sells for $7.19 for a half gallon and $2.15 for a pint.